Happy Opening Day with Reduced Beer at Fenway!

Reduced Beer at Fenway PromotionThe Boston Globe reported last week that the Boston Red Sox will offer reduced price concession items for the month of April, including reduced priced beer.

Kids under 14 will eat free — well, before the third inning, provided they go to specially designated concession stands to pick up their Fenway Frank, Goldfish, and carton of juice. Around the park, buy one hot dog, get a second for free. Hot chocolate will be sold for half-price. And beer, which flows from the Fenway taps like liquid gold and costs almost as much, will be sold for $5 per 12-ounce cup, down from between $7.50-$8.50.

The Red Sox hope that reduced priced concessions and $5 beers will help sell more tickets to America’s Most Beloved Ballpark.  The Red Sox current sellout streak of 793 games could end after Opening Day on April 8thMassachusetts “Hour Hour” regulations do prevent bars and restaurants from offering alcohol discounts for a particular item on only one day of the week (i.e. $2 Sam Adams on Fridays, etc), but does not say anything specific about drink specials for an entire month.

selling, offering to sell or delivering to any person or group of persons any drinks at a price less than the price regularly charged for such drinks during the same calendar week, except at private functions not open to the public;

Since the Red Sox are not offering discounted drinks for a specific day of the week ($5 Budweisers on Wednesday nights or $2 Narragansetts on Fridays for example) the discounting of beer during the month of April does not appear to pose a problem with Massachusetts liquor law.  One wonders whether fans will drink more and possibly cause more problems with the reduced beer price.

Perhaps the new policy will prove so popular the Red Sox will have to continue it into the warmer months?  What do you think of reducing the price of alcohol to attract more people to an event?

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